What is the Role of Mission and Vision in Strategic Management?

Mission and vision statements play a crucial role in strategic management. They help organizations define their purpose, determine their priorities, and align their activities to achieve their long-term goals. Here in this article we will discuss everything in detail. 

What is a Mission?

The mission of an organization is a statement that defines its purpose and serves as a guide for decision-making and action. The role of the mission is to provide direction, focus, and clarity to the organization and its employees, stakeholders, and customers. The mission statement answers the question, “What do we do?” and provides a clear understanding of the organization’s objectives and goals. It helps the organization stay aligned with its purpose and remain focused on what is most important. The mission statement provides a framework for decision-making and helps ensure that all efforts and resources are directed towards achieving the organization’s goals.

The mission statement also communicates the organization’s values and beliefs to its stakeholders and customers. This helps establish a sense of trust and credibility, and can influence stakeholders’ perceptions of the organization. In short, the mission of an organization serves as a foundation for its operations, decision-making, and overall success. It provides a clear direction and purpose, helps the organization stay focused on what is important, and guides its efforts towards achieving its goals.

What is Vision?

A vision is a long-term, aspirational statement that describes a desirable future state for an organization. It provides a clear picture of what success will look like in the future and sets a direction for the organization to strive towards.

The vision statement is an important tool for organizations because it helps them imagine and plan for their future. It provides a clear and inspiring picture of the organization’s desired future state, which can motivate and energize employees, stakeholders, and customers. The vision statement helps organizations focus their efforts and resources on what is most important, and serves as a source of inspiration and guidance for decision-making. A well-crafted vision statement should be clear, concise, and memorable. It should communicate the organization’s aspirations and provide a sense of purpose and direction for all members of the organization. The vision statement should also be achievable, yet challenging, and should be aligned with the organization’s mission, values, and goals. In short, a vision statement provides an organization with a long-term direction and a clear picture of what success will look like in the future. It helps the organization stay focused on its goals, inspire its employees and stakeholders, and guide its decision-making.

The Vision and Mission Statement

The mission statement is a brief description of an organization’s purpose, what it aims to achieve, and the values it holds. It provides direction and purpose to the organization, its employees, and stakeholders. It helps the organization stay focused on its goals and objectives, even in the face of change and challenges.

The vision statement, on the other hand, is a more abstract and aspirational statement that describes the organization’s desired future state. It sets a long-term direction for the organization and provides a clear picture of what success will look like in the future. The vision statement is often used as a source of inspiration and motivation for the organization and its employees.


Both the mission and vision statements play a crucial role in guiding decision-making and aligning the efforts of all members of the organization towards a common goal. They serve as a foundation for the development of the organization’s strategy and help the organization allocate its resources effectively to achieve its goals. Though there is a difference between vision and mission, both mission and vision statements provide organizations with a clear sense of direction and purpose, which helps them make informed decisions, stay focused on their goals, and achieve long-term success.

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